THE STORY

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Branding & Marketing Irvine’s Hottest New Co-Working Space - Bridging U.S. & Asia.

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1. The interactive hallway showcases the brand mark to create a floor-to-ceiling “world map,” a creative and artful display of the brand’s global focus

2. Thoughtful and strategic messaging creates engaging focal points for the end of hallway treatments

3. Branded environment signage in the central hub - hot desks, events center, and kitchen/bar - strategically generates brand awareness